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Sectors served and suggested solutions

Real Estate

• SEO strategies to position property listings;

• Development of websites with virtual tours and advanced search filters;

• Remarketing campaigns for potential buyers and investors.

• Optimization of profiles on booking platforms and Google Hotel Ads;

• Creation of websites with direct booking systems and photo galleries;

• Content marketing strategies to attract travelers.

Tourist Accommodations (B&Bs, Hotels and Flats)

• Development of online stores with real-time inventory integration;

• SEO strategies for products and categories;

• Google Shopping campaigns and dynamic remarketing.

Retail

Our personalized approach ensures that every business receives a completely tailored digital strategy to meet its specific needs and growth objectives.

Independent Professionals

• Development of portfolio-type websites with client testimonials;

• Local SEO strategies to stand out in searches for professional services;

• Google Ads campaigns targeted at specific niches.

Beauty and Wellness

• Creation of Google Business Profile with before-and-after photos;

• Website design with online booking systems and product sales;

• Social media campaigns integrated with Google Ads.

• Optimization of Google Business Profile with photos of facilities and services;

• Development of websites with appointment systems for maintenance;

• Local Google Ads campaigns for seasonal services.

Automotive Services

Fitness and Sports Centers

• Creation of websites with class schedules and online memberships;

• Optimization of Google Business Profile with photos and videos of facilities;

• Google Ads campaigns segmented by sports interests.

Health Services

• Development of websites with medical information and online appointment systems;

• SEO strategies for authorized medical content;

• Google Ads campaigns focused on specific services and accepted insurances.

• Creation of websites with course catalogs and online registration systems;

• SEO strategies to position educational programs;

• Google Ads campaigns targeted at registration periods and popular courses.

Education and Training

Restaurants and Hospitality

• Optimization of Google Business Profile to increase local visibility;

• Website design with interactive menus and online reservation systems;

• Google Ads campaigns focused on promotions and special events.

How a Restaurant in Tenerife Increased Its Online Bookings by 154%:

SEO and Marketing Strategies for Any Local Business

Case Study

Attention: Strategies Applicable to Any Local Business

This article analyzes a case study related to a restaurant, but the strategies described can be applied to any local business.

If you manage a store, a professional studio, or a beauty center, keep reading to discover how these techniques can propel your business to new levels of success.

1. The Challenge: Revitalizing a Struggling Restaurant

In 2022, I was contacted by a restaurant located in one of the busiest tourist areas in Tenerife. Despite having a website and an online booking system, the results were unsatisfactory.
Here are the main problems identified:

• Invisible Website: The website was not correctly indexed on Google, drastically limiting its ability to attract new customers.

• Ineffective Bookings: The online booking system was not integrated with Google Maps, meaning it lacked the essential "Book Now" button, which is crucial for getting bookings through smartphones.

• Disorganized Contact Management: The online channels were not optimized or strategized, resulting in reduced organic traffic and limited customer interactions.
  

Tourists, the main target audience, had difficulties making quick and easy reservations, leading to low occupancy and revenue below the business’s potential.

2. The Transformation: Strategic Solutions

To address these challenges, I implemented a comprehensive action plan, achieving a complete transformation:

1. Website Optimization and SEO
   I ensured proper indexing of the website on Google, increasing its visibility and making it more attractive to potential customers.

2. Online Booking Integration
   I implemented the "Book Now" button on Google Maps, enabling quick and easy bookings directly from the search engine.

3. Efficient Online Presence Management
   I optimized social media pages and the Google Business Profile, encouraging positive reviews and strengthening the restaurant's image. This resulted in increased organic traffic and more customer interactions.

3. Tangible Results: Extraordinary Growth

The results of the work were clear and measurable:

• Online Bookings:
  2022: 204 bookings
  2023: 519 bookings (+155%)

• Total Customers:
  2022: 739 customers
  2023: 1971 customers (+166%)

With an average spend of €30 per customer, the financial results reflect a remarkable growth:

• Revenue in 2022: 739 customers × €30 = €22,170

• Revenue in 2023: 1971 customers × €30 = €59,130

• Total Increase: €36,960 (+167%)

These results highlight how professional management far exceeds the "do-it-yourself" approach.

4. Conclusión: Su Negocio También Puede Crecer

This success story demonstrates that with the right strategies, any local business can achieve new levels of profitability and recognition. Whether you run a restaurant, a store, a professional studio, or a beauty center, the techniques applied here can be tailored to your specific needs and take your business to the next level.

The full original content, along with other personal insights from Marco Marengo, is available on his website.
➡️ Explore now to learn more

The Process to the Success
Key Steps for Business Development

Our personalized approach ensures that every business receives a tailored digital strategy to meet its specific needs and growth objectives.

We employ the latest trends in digital marketing and technology to ensure our clients stay at the forefront of their respective sectors.

Our experience spans a wide range of industries, so if you don't find your specific sector on this list, feel free to contact us.

We are prepared to meet the unique needs of any type of business and help you achieve your digital goals.

Take off your business
Ideal for business with less than 6 months active

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PRO-STARTER

Initial Management of Digital Identity

Initial management of digital identity through advanced services and continuous personalization.

Ideal for businesses in their early months of operation looking to establish a strong online presence and connect with potential customers.

Establish your online presence

PRO-ADS

Enhance and Manage Your Advertising Campaigns

Enhance and manage your PRO-ADS to reach new audiences and improve connections with existing ones.

Ideal for businesses with a digital identity looking to diversify their reach and optimize their advertising campaigns.

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Ideal for established businesses seeking qualitative improvement

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Services tailored for each phase of business growth.

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Comprehensive management of your digital identity:
Empower your Digital Identity

Manage digital identity comprehensively with advanced services and continuous personalization.

Ideal for established companies looking to optimize their online presence and connect with more potential clients.

Optimize your online presence

PRO-ADS

Enhance and Manage Your Advertising Campaigns

Enhance and manage your PRO-ADS to reach new audiences and improve connections with existing ones.

Ideal for businesses with a digital identity looking to diversify their reach and optimize their advertising campaigns.

Diversify your reach

Transform Your Website into a 24/7 Active Sales Machine

Discover how to transform your website into an active sales machine 24/7 with our PRO-Website service.

Includes custom design, advanced functionalities, and optimized SEO to grow your business.

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Ideal for businesses with new brands or branches launched/to launch

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Services tailored for companies in the expansion phase, including new brands or branches seeking to grow and diversify their market presence.

PRO-STARTER

Initial Management of Digital Identity

Initial management of digital identity through advanced services and continuous personalization.

Ideal for businesses in their early months of operation looking to establish a strong online presence and connect with potential customers.

Establish your online presence

PRO-ADVANCED

Transform Your Website into a 24/7 Active Sales Machine

Discover how to transform your website into an active sales machine 24/7 with our PRO-Website service.

Includes custom design, advanced functionalities, and optimized SEO to grow your business.

Improve your website

PRO-WEBSITE

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Boost Your Online Presence

Discover how to quickly improve the results of your web ecosystem with:

• SEO optimization;

• advanced data analysis;

• specialized consultations to increase visibility and conversions.

Improve your results

Recover and Advance
for businesses recovering from a crisis situation

Find the perfect plan for your company based on its stage of development.
Services tailored to recovery needs after a crisis.

PRO-TOP

Comprehensive management of your digital identity:
Empower your Digital Identity

Manage digital identity comprehensively with advanced services and continuous personalization.

Ideal for established companies looking to optimize their online presence and connect with more potential clients.

Optimize your online presence

PRO-ADS

Enhance and Manage Your Advertising Campaigns

Enhance and manage your PRO-ADS to reach new audiences and improve connections with existing ones.

Ideal for businesses with a digital identity looking to diversify their reach and optimize their advertising campaigns.

Diversify your reach

Boost Your Online Presence

Discover how to quickly improve the results of your web ecosystem with:

• SEO optimization;

• advanced data analysis;

• specialized consultations to increase visibility and conversions.

Improve your results

PRO-ADVANCED

Contact us

Do you have questions?

Fill out the form indicating in the different fields what you need so that we can schedule a consultation call to discuss your needs.

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ProAdvisory.es